:root{
  --red:#86233a; --red-deep:#6e1b2f;
  --gold:#bc8a4d;          /* nur dekorativ: Linien, Flächen */
  --gold-text:#8a5f2c;     /* Gold für Text, Kontrast 5:1 auf Creme */
  --gold-light:#f1c78d;    /* Gold auf Bordeaux */
  --cream:#fbf7ef; --sand:#f4e9dd; --paper:#fff;
  --ink:#2f2627; --muted:#5f5452; --line:#e6d6c4;
  --serif:"Iowan Old Style","Palatino Linotype",Palatino,"Book Antiqua",Georgia,serif;
  --sans:"Segoe UI",system-ui,-apple-system,"Helvetica Neue",Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:80px}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--cream);color:var(--ink);font-family:var(--sans);font-size:1.0625rem;line-height:1.65}
img{max-width:100%}
a{color:var(--red)}
a:focus-visible,button:focus-visible{outline:3px solid var(--gold);outline-offset:3px;border-radius:3px}
h1,h2,h3{font-family:var(--serif);font-weight:400;line-height:1.15;margin:0}
h2{font-size:clamp(2rem,3.6vw,3rem);color:var(--red);margin-bottom:.6em}
h3{font-size:1.45rem;color:var(--red);margin-bottom:.4em}
p{max-width:68ch;margin:0 0 1em}
.wrap{max-width:1160px;margin:auto;padding:88px 28px}
.label{font-size:.9rem;color:var(--gold-text);font-weight:600;margin-bottom:.6em;letter-spacing:.01em}
.lead{font-size:1.2rem;line-height:1.6}

/* Navigation */
header{position:sticky;top:0;z-index:10;background:#fffdf8f2;backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
nav{max-width:1160px;margin:auto;padding:14px 28px;display:flex;align-items:center;gap:28px}
.logo{text-decoration:none;color:var(--red);font-family:var(--serif);font-size:1.25rem;line-height:1.1}
.logo small{display:block;font-family:var(--sans);font-size:.7rem;color:var(--gold-text);letter-spacing:.08em}
.links{display:flex;gap:24px;margin-left:auto;font-size:.95rem}
.links a{text-decoration:none;color:var(--ink)}
.links a:hover{color:var(--red)}
.menu-toggle{display:none;margin-left:auto;background:none;border:1px solid var(--line);color:var(--red);border-radius:6px;padding:7px 12px;font:inherit;cursor:pointer}

/* Buttons */
.btn{display:inline-block;background:var(--red);color:#fff;text-decoration:none;padding:13px 22px;border-radius:4px;font-weight:600;border:2px solid var(--red)}
.btn:hover{background:var(--red-deep);border-color:var(--red-deep)}
.btn.light{background:#fff;color:var(--red);border-color:#fff}
.btn.light:hover{background:var(--cream)}
.btn.ghost{background:transparent;color:#fff;border-color:#ffffff80}
.btn.ghost:hover{border-color:#fff}
.btn.small{padding:8px 15px;font-size:.9rem}
.actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:28px}

/* Hero */
.hero{background:var(--red);color:#fff}
.hero-grid{max-width:1160px;margin:auto;padding:72px 28px 80px;display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center}
.hero h1{font-size:clamp(3rem,7vw,6rem);letter-spacing:-.01em;margin-bottom:.35em}
.hero .lead{max-width:34ch;font-size:1.3rem}
.hero .label{color:var(--gold-light)}
.hero figure{margin:0}
.hero img{display:block;width:100%;aspect-ratio:4/5;object-fit:cover;border-radius:2px;box-shadow:24px 24px 0 var(--red-deep)}
.hero figcaption{font-size:.85rem;color:#f3dfe3;margin-top:14px}
.audiences{display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:34px;padding-top:22px;border-top:1px solid #ffffff38;font-size:.95rem;color:#f6e7ea}

/* Ansatz */
.factors{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin:40px 0;border-top:2px solid var(--red)}
.factor{padding:24px 22px 8px 0;margin-right:22px}
.factor h3{font-size:1.3rem}
.factor p{font-size:.97rem;color:var(--muted)}
.evidence{background:var(--paper);border-left:4px solid var(--gold);padding:26px 30px;margin-top:12px}
.evidence h3{font-size:1.2rem}
.evidence p{font-size:.97rem}
.evidence p:last-child{margin-bottom:0}

/* Leistungen */
.services{background:var(--sand)}
.svc-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:36px}
.svc{background:var(--paper);padding:30px 30px 22px;border-top:4px solid var(--red)}
.svc dl{margin:14px 0 0;font-size:.96rem}
.svc dt{font-weight:600;color:var(--ink)}
.svc dd{margin:0 0 10px;color:var(--muted)}
.matrix{margin-top:44px;display:grid;grid-template-columns:.9fr 1.1fr;gap:40px;background:var(--paper);padding:34px}
.matrix ul{margin:0;padding-left:1.1em}
.matrix li{margin-bottom:8px}

/* Projekte */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:34px}
.card{background:var(--paper);display:flex;flex-direction:column;text-decoration:none;color:inherit;border:1px solid var(--line)}
.card img{width:100%;height:210px;object-fit:cover;display:block;background:#f2ece4}
.card .c{padding:20px 22px 22px}
.card .label{margin-bottom:.3em}
.card p{font-size:.96rem;color:var(--muted);margin:0}
.card:hover h3{text-decoration:underline;text-underline-offset:4px}
.project{border-top:1px solid var(--line)}
.project:nth-of-type(even){background:#f6eee5}
.cols{display:grid;grid-template-columns:1.15fr .85fr;gap:44px;align-items:start}
.why{background:var(--paper);padding:24px 26px;border-left:4px solid var(--gold)}
.why h3{font-size:1.15rem}
.why p{font-size:.96rem;margin:0}
.status{display:inline-block;font-size:.88rem;color:var(--gold-text);border:1px solid #d8bf9f;padding:4px 12px;border-radius:100px;margin-top:4px}
.photos{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin-top:32px}
.photos .wide{grid-column:span 2}
figure{margin:0}
.photos figure{background:var(--paper);border:1px solid var(--line)}
.photos img{width:100%;height:300px;object-fit:cover;display:block}
.photos img.contain{object-fit:contain;background:#f4efe8}
.photos .wide > img{height:auto;max-height:560px;object-fit:contain;background:#f4efe8}
.pair{display:grid;grid-template-columns:1fr 1fr;gap:12px;padding:14px 14px 0;max-width:720px;margin:auto}
.pair div{position:relative}
.photos .pair img{height:auto;aspect-ratio:27/19;object-fit:cover}
.pair span{position:absolute;left:8px;top:8px;background:#fffdf8e6;color:var(--red);font-size:.8rem;font-weight:600;padding:2px 9px;border-radius:3px}
.pair-wrap figcaption{max-width:720px;margin:auto}
figcaption{padding:10px 14px;color:var(--muted);font-size:.85rem;line-height:1.45}
.testimonial{font-family:var(--serif);font-size:1.35rem;color:var(--red);margin:28px 0 0;padding:0}
.testimonial footer{font-family:var(--sans);font-size:.9rem;color:var(--muted);margin-top:8px}
.todo{background:#fff3c4;color:#5a4300;padding:2px 6px;font-family:var(--sans);font-size:.9rem}
.back{font-size:.9rem;font-weight:600;text-decoration:none;display:inline-block;margin-top:26px}

/* Über mich */
.about{background:#fffaf4;border-top:1px solid var(--line)}
.about-grid{display:grid;grid-template-columns:minmax(230px,340px) 1fr;gap:60px;align-items:start}
.about-photo img{display:block;width:100%;height:auto}
.about blockquote{font-family:var(--serif);font-size:1.35rem;color:var(--red);border-left:3px solid var(--gold);margin:30px 0;padding:4px 0 4px 20px;max-width:46ch}
.cv{display:grid;grid-template-columns:1fr 1fr;gap:6px 30px;margin-top:22px;font-size:.96rem}
.cv div{border-top:1px solid var(--line);padding-top:10px}
.cv strong{display:block;color:var(--red);font-weight:600}

/* Kontakt */
.contact{background:var(--red);color:#fff}
.contact h2{color:#fff;max-width:20ch}
.contact .lead{max-width:52ch}
.contact a:not(.btn),.contact .label{color:var(--gold-light)}
.contact-meta{margin-top:34px;font-size:.95rem;color:#f3dfe3}
.internal-unused{margin-top:40px;padding-top:20px;border-top:1px solid #ffffff38;font-size:.82rem;color:#ead2d7}

/* Responsive */
@media(max-width:960px){
  .hero-grid{grid-template-columns:1fr;gap:40px}
  .hero img{aspect-ratio:16/10;box-shadow:14px 14px 0 var(--red-deep)}
  .factors{grid-template-columns:1fr 1fr}
  .cards{grid-template-columns:1fr 1fr}
  .cols,.matrix{grid-template-columns:1fr}
  .menu-toggle{display:block}
  .links{display:none;position:absolute;top:100%;left:0;right:0;background:#fffdf8;flex-direction:column;gap:14px;padding:18px 28px;box-shadow:0 8px 18px #0001}
  .links.open{display:flex}
  nav .btn{display:none}
}
@media(max-width:640px){
  .wrap{padding:60px 20px}
  nav{padding:12px 20px}
  .hero-grid{padding:48px 20px 56px}
  .factors,.cards,.svc-grid,.photos,.cv{grid-template-columns:1fr}
  .photos .wide{grid-column:span 1}
  .photos img{height:auto;max-height:440px;object-fit:contain}
  .about-grid{grid-template-columns:1fr;gap:28px}
  .about-photo{max-width:300px}
  .svc,.matrix,.evidence{padding:24px 22px}
}

/* Unterseiten (Impressum, Datenschutz) */
.legal{max-width:760px}
.legal h1{font-size:clamp(2.2rem,4vw,3rem);color:var(--red);margin-bottom:.8em}
.legal h2{font-size:1.5rem;margin:1.8em 0 .5em}
.legal p,.legal li{font-size:1rem}
.fill{background:#fff3c4;color:#5a4300;padding:1px 5px}
.subfooter{background:var(--red);color:#f3dfe3;font-size:.95rem}
.subfooter a{color:var(--gold-light)}